Hone in on Your Target Niche and Audience
The blogs/websites with the highest number of visitors/readers all share the same essential characteristics. They focus on writing about a single theme of topics & they make sure to write content that is in line with their target audience's interests. Your website/blog is yours to do whatever you want to wish, but if you fail to grasp the attention of an audience, how can you expect it to stand-out. Making the blog all about what you want & not about what your potential readers want is one of the most common ways that people irritate potential visitors.
Say Things Worth Saying
The old ad-age, “content is king” is especially true when it comes to writing a blog/website. It isn't enough just to put a lot of words down on the page & hope people will look at it. You have to focus on writing interesting, informative, & most importantly compelling content if you want to stand out. Establish yourself as an expert in your area & show your readers that you have a lot to teach them. If your content weren't worth reading, why would visitors bother to stick around? why would they come back to your website..?
Have a Good Design
Your blog/website design doesn't have to be perfect, but it should be visually interesting, functional & free of flaws. You don't have to build your website from scratch, but you don't want to choose a very limited platform either. WordPress is one of the greatest blogging platforms for new & experienced bloggers alike because it is user-friendly & offers a lot of options for customization. You can purchase affordable premium WordPress themes to add a design flair & organization to your blog or website. Make sure to keep the design of your blog uncluttered. Keep the number of distracting ads to a minimum, & make sure the content is the most visible part of your blog. Readers are not too picky when it comes to design, but if your website is hard to navigate or barely functional, readers will not want to stick around.
Find Ways To Bring in New Readers
Getting initial traffic to your blog/website is one of the hardest things to do as a blogger. If you are not getting any visitors to begin with, you won't even have the chance to make your blog stand out from the competition. Focus on drawing new visitors to the site with a few simple marketing strategies, & then keep them coming back for more with your stellar content. Your marketing approaches dont have to be expensive or sophisticated, but you'll have to work hard to build a steady stream of traffic.
Offer Something of Value
It might seem like a counter-intuitive idea to give away your good ideas for free on your blog/website. However, the best blogs are the ones that offer something of value to the readers. If they dont get any benefit from reading the blog, then you are not doing your job. Your blog posts should at least be either informative or entertaining, & ideally they would be both. You should strive to make a lasting impression on people with your blog posts, by offering useful advice or information, or even by giving them a good laugh.